New Google TV Spot - "Questions" | HOOKD.in

New Google TV Spot – “Questions”

Last night while indulging in the latest episode of my favorite NBC television series, The Blacklist, a new TV spot from Google aired and caught my eye. The one-minute spot circled around the idea of “A question is the most powerful force in the world.” Overtaking the TV screen, the commercial demonstrates in full animation the search possibilities of the Google App, highlighting such features as song identification, maps integration, audio feedback, speech translation and reminders.

Continue reading

Featured Image -- 22854

New 12-inch MacBook with Retina display unboxing, overview, and benchmarks (Video)

You may still be skeptical of the new MacBook, but you have to admit this is one beautiful little machine. In an original post by Mr. Dom Esposito on 9to5Mac, the new 12 inch beauty is unboxed and benchmarked. Maybe your waiting to get your hands on the one you ordered, or still trying to decide if it’s worth the buy – either way, the unboxing is certainly worth taking a look at.

HOOKD.in New Esurance Commercial

Hasbrown, Selfie – Esurance Introduces Milton.

Meet Milton – the newest member to the misguided and misunderstanding cast of characters in Esurance’s ongoing national ad campaign.

Esurance continues their “Insurance for the Modern World” campaign with yet another stab at Geico, claiming that “fifteen minutes for a quote isn’t how it works anymore.” The new 30 spot airing on national t.v. introduces a new, friendly character named Milton. Milton, like Esurance’s past commercial characters, is portrayed as being a little behind the times when it comes to his understanding of technology, taking a selfie using the office photocopier, and mistaking ‘hashtag’ with ‘hashbrown’.

Who’s your favorite character from the ‘Insurance for the Modern World’ campaign?

Comment below, or connect on Twitter – @HOOKDin. Be sure to subscribe to get #HOOKD and stay up to date.

– A.J.

 

 

New Anti-Smoking T.V. Spots from The Center of Disease Control

With the extension of their “Tips From Former Smokers” campaign launching Monday, the Center of Disease Control (CDC) is back at it again attempting to persuade smokers to drop their unhealthy habit. According to the CDC, as a result of the “Tips From Former Smokers” campaign which launched in 2012:

  • An estimated 1.64 million Americans tried to quit smoking.
  • At least 100,000 smokers who tried to quit are expected to stay quit.
  • An estimated 6 million nonsmokers talked with friends and family about the dangers of smoking.
  • An estimated 4.7 million additional nonsmokers recommended quit services to their friends and family.

Check out the details on CDC’s site: http://www.cdc.gov/tobacco/campaign/tips/press/campaign-preview-2014.html

Subscribe and to get #HOOKD and stay up to date with more topics in advertising.

– A.J.