Original post courtesy of Aryana Jaleh | Eboxlab.com.
Creating a social media presence for your business is a great way to engage customers and ultimately increase profit. But if that’s all you have in mind when running your Facebook and Twitter accounts, you’re going to come across as a spammy, robotic business.
Part of what makes your business great is YOU. The owner. The go-getter. The one who makes things happen. Yeah, Facebook and Twitter will be used for promoting your work, but that shouldn’t be the only goal. With every post, keep your own interests in mind. If you love the outdoors, post an image of your last hike or bike ride. If you love to cook, post a new recipe you’ve found. It doesn’t matter if some of your social media profile is unrelated to your business. As long as it relates to you, it’s relevant.