Have you ever spent hours trying to find the perfect source to cite in you paper, or find a statistic that supports a product you are trying to sell? Or maybe you stumbled across an article a while back on a particular site and now you need to find it again. These can be frustrating tasks when you’re using a search engine such as Google, but if you know exactly what to enter, you’ll quickly become a search engine pro.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO, Amazon
What does it take to be the best in your industry? It takes time, a team, a vision, a good product, but maybe most importantly, it takes a brand. A solid brand gives your current and potential customers something to hold on to. Instead of just buying a product and being done with you, having a brand helps build relationships and foster loyalty among your audience. You can have a great product and team, but if you don’t have a great brand then you’re creating more work for yourself and potentially missing out on a deeper connection with your customer.
So, whether your about start on something new, or have been in existence for a while, here are 5 tips for building a better brand.