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So, you own, or work for, a small business, and your marketing budget is small – almost non-existent – what can you do? Contrary to popular belief, marketing doesn’t have to be expensive! There are plenty of cost-effective means of getting your brand and message out there, you just have to get creative and put in the work. One thing’s for sure. If you abandon your marketing strategy, your brand could suffer, and you might be missing out on bringing in new and return customers. Take a look at some of the low-cost marketing ideas below.
If you use Google Now, you know that by enabling location services, you can automatically receive updates on weather, traffic and more based off of your home, work and frequently visited locations. But, what happens if you move or get a new job? Google Now won’t be as accurate in its information, continuing to give info based on the old address. Don’t worry – you can easily change your ‘Home’ or ‘Work’ location in Google by following these steps. See below for screenshots.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO, Amazon
What does it take to be the best in your industry? It takes time, a team, a vision, a good product, but maybe most importantly, it takes a brand. A solid brand gives your current and potential customers something to hold on to. Instead of just buying a product and being done with you, having a brand helps build relationships and foster loyalty among your audience. You can have a great product and team, but if you don’t have a great brand then you’re creating more work for yourself and potentially missing out on a deeper connection with your customer.
So, whether your about start on something new, or have been in existence for a while, here are 5 tips for building a better brand.
Original post courtesy of Aryana Jaleh | Eboxlab.com.
Creating a social media presence for your business is a great way to engage customers and ultimately increase profit. But if that’s all you have in mind when running your Facebook and Twitter accounts, you’re going to come across as a spammy, robotic business.
Part of what makes your business great is YOU. The owner. The go-getter. The one who makes things happen. Yeah, Facebook and Twitter will be used for promoting your work, but that shouldn’t be the only goal. With every post, keep your own interests in mind. If you love the outdoors, post an image of your last hike or bike ride. If you love to cook, post a new recipe you’ve found. It doesn’t matter if some of your social media profile is unrelated to your business. As long as it relates to you, it’s relevant.