HOOKD.in New Esurance Commercial

Hasbrown, Selfie – Esurance Introduces Milton.

Meet Milton – the¬†newest member to the misguided and misunderstanding cast of characters in Esurance’s ongoing national ad campaign.

Esurance continues their “Insurance for the Modern World” campaign with yet another stab at Geico, claiming that “fifteen minutes for a quote isn’t how it works anymore.” The new 30 spot airing on national t.v. introduces¬†a new, friendly character named Milton. Milton, like Esurance’s past commercial characters, is portrayed as being a little behind the times when it comes to his understanding of technology, taking a selfie using the office photocopier, and mistaking ‘hashtag’ with ‘hashbrown’.

Who’s your favorite character from the ‘Insurance for the Modern World’ campaign?

Comment below, or connect on Twitter – @HOOKDin. Be sure to subscribe to get #HOOKD and stay up to date.

– A.J.




2015 Honda Fit Commercial

What will ‘fit’ in a Honda Fit? Honda answers this question with their new 30″ spot that addresses the potential utility of the 2015 Honda Fit.

Honda’s humorous delivery in their new spot demonstrates the versatility of the Fit and attempts to reach a wider audience than it’s current appeal. Who knew you could fit a full-size road bike, the Stanley Cup, and even traverse a small pile of sand?

– A.J.