Ad Spotlight: Dove Men + Care Spot | HOOKD.in

Ad Spotlight #1: Dove Men + Care “#RealStrength”

Father’s Day may have come and gone, but the feels from Dove’s #RealStrength campaign is still in full effect. Starting by airing the first spot during the Super Bowl, the campaign focuses on how men can show their real strength in how they care – how they care for others, and an even larger focus on how they care for their kids.

The latest spot for the Men + Care #RealStrength campaign centers around the moment that men find out they are going to be a father for the first time. After spotlighting the emotion of these real men, the ad displays on-screen copy that states “Real strength means showing you care even from the very first moment.”

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