Father’s Day may have come and gone, but the feels from Dove’s #RealStrength campaign is still in full effect. Starting by airing the first spot during the Super Bowl, the campaign focuses on how men can show their real strength in how they care – how they care for others, and an even larger focus on how they care for their kids.
The latest spot for the Men + Care #RealStrength campaign centers around the moment that men find out they are going to be a father for the first time. After spotlighting the emotion of these real men, the ad displays on-screen copy that states “Real strength means showing you care even from the very first moment.”
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO, Amazon
What does it take to be the best in your industry? It takes time, a team, a vision, a good product, but maybe most importantly, it takes a brand. A solid brand gives your current and potential customers something to hold on to. Instead of just buying a product and being done with you, having a brand helps build relationships and foster loyalty among your audience. You can have a great product and team, but if you don’t have a great brand then you’re creating more work for yourself and potentially missing out on a deeper connection with your customer.
So, whether your about start on something new, or have been in existence for a while, here are 5 tips for building a better brand.
April 20th (4/20) is a celebratory day for a certain subset of the population (if you know what I mean,) but 5 years ago, April 20th became the mark of a much more devastating event in environmental history. At exactly 10:50 p.m. EST on April 20, 2010, disaster struck in the Gulf of Mexico when a BP deepwater oil rig exploded, killing 11 workers, and resulting in a staggering 87-day oil well gusher. Following the disaster, an immense and understandable backlash towards BP ensued from inhabitants of the states that the spill affected, as well as many across the country.
Now, 5 years later, BP’s quest for forgiveness continues in their latest PR and advertising spots. According to their site, BP has spent more than $28 Billion “to restore the Gulf economy and environment.” Additionally, BP suggests that its efforts were successful – “The Gulf Coast economy has rapidly rebounded, with numerous tourism records being broken every year since the spill. Extensive scientific data (…) show that the impact to the environment was of short duration and limited in geography…”
At some point you’ve got to move on from the monotonous and cliche, car driving down a curvy road with a beautiful view car commercial, and onto something more exciting and impactful. Well, Wieden + Kennedy hit that nail on the head with their recent “Dodge Brothers” campaign.