BP's PR Recovery Efforts Continue 5 Years Later

BP’s PR Efforts Press On 5 Years After Disaster

April 20th (4/20) is a celebratory day for a certain subset of the population (if you know what I mean,) but 5 years ago, April 20th became the mark of a much more devastating event in environmental history. At exactly 10:50 p.m. EST on April 20, 2010, disaster struck in the Gulf of Mexico when a BP deepwater oil rig exploded, killing 11 workers, and resulting in a staggering 87-day oil well gusher. Following the disaster, an immense and understandable backlash towards BP ensued from inhabitants of the states that the spill affected, as well as many across the country.

Now, 5 years later, BP’s quest for forgiveness continues in their latest PR and advertising spots. According to their site, BP has spent more than $28 Billion “to restore the Gulf economy and environment.” Additionally, BP suggests that its efforts were successful – “The Gulf Coast economy has rapidly rebounded, with numerous tourism records being broken every year since the spill. Extensive scientific data (…) show that the impact to the environment was of short duration and limited in geography…”

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New 12-inch MacBook with Retina display unboxing, overview, and benchmarks (Video)

You may still be skeptical of the new MacBook, but you have to admit this is one beautiful little machine. In an original post by Mr. Dom Esposito on 9to5Mac, the new 12 inch beauty is unboxed and benchmarked. Maybe your waiting to get your hands on the one you ordered, or still trying to decide if it’s worth the buy – either way, the unboxing is certainly worth taking a look at.

Deadpool is Ryan Reynolds' last Chance | HOOKD.in

Deadpool: Ryan Reynolds’ LAST Chance

So.  It’s actually happening.

After a terrible appearance in XMen Origins: Wolverine, a relentless grassroots campaign led by Ryan Reynolds is finally bearing fruit…Deadpool has begun principle filming in Vancouver.  Reynolds has confirmed a firm R Rating and there are even actual set photos out there to prove that this isn’t some sort of geeky fever dream brought on by an overdose of Code Red and Taco Bell.

Deadpool is Ryan Reynolds' last Chance | HOOKD.in

credit: screenrant.com


God help Ryan Reynolds if he screws this one up, because there’s only so many times one can try and fail to hit that A-list movie star stratosphere before the machine chews you up and spits you back to Law and Order guest spots and Redbox hell.

Reynolds is a likeable fellow and a lovely piece of Man, but I’ve never seen one actor given so many chances to break through without it either happening or being abandoned.  Its almost as if he’s the physical representation of the movie industry’s only child, shunted around to different jobs in his wealthy dad’s company without ever being fired.  He’s treated like a movie star, he just doesn’t work as a movie star.

His one unmitigated success was 2009’s forgettable romcom The Proposal–because apparently Hugh Grant and John Cusack were too busy–and he’s making a habit of sinking comic book franchises before they even get off the ground (see Green Lantern and RIPD).  Its been a long time since Van Wilder, buddy, and your track record stinks.

Look, Reynolds, we like you.  We want you to succeed almost as much as we want to hear Deadpool dropping F-bombs all over the place while gleefully eviscerating bad guys, but everyone reaches their limit at some point.  The Internet in all its loud and nerdy power is behind you now.

To quote Tom Hanks at the end of Saving Private Ryan:

Earn it.  *dies*