Ad Spotlight #4: WhiteSquad Pushes it Uncomfortably, but Wonderfully Far | HOOKD.in

Ad Spotlight #2: WhiteSquad.com Pushes it Uncomfortably, but Wonderfully Far

“Is your skin color holding you back?”

Never have my ears perked and head raised so quickly to pay attention to my T.V. screen as when I heard those words, and that of the commercial that followed.

“White Squad is a team of carefully selected white representatives who act on behalf of people of color. We’re your stand-ins for life’s racially unbalanced situations.”

At first I couldn’t decide if this was a real commercial or some kind of skit from a crew similar to CollegeHumor.com or Friends of the People. The idea of hiring a “white representative” to hail a cab, get a better apartment, or stand in for you at court, couldn’t be possible, right? That couldn’t be a real thing. But, the more the commercial goes on, the more believable it gets. The acting is mediocre and sarcastic, but never over the top. The production is top notch. The logo is professionally designed and the format is well thought out.

Needless to say, my eyes and ears stayed glued to the picture box hanging on the wall until the end of the spot, still waiting for the punchline reveal. When I didn’t get that, I immediately turned to my phone to follow the CTA to the White Squad website. Much to my disappointment, the site was down, which I can only assume was a result of a mass influx of curious viewers such as myself – or maybe my internet just wasn’t cooperating.

Ad Spotlight #4: WhiteSquad Pushes it Uncomfortably, but Wonderfully Far | HOOKD.inAfter finally connecting to the WhiteSquad website (on my laptop,) the professionally produced facade continued with a smooth and fully built out experience including a ‘Services,’ ‘How it Works,’ ‘Our Team’ and ‘FAQ’ page. After browsing around the site, the secret is finally revealed when you try to actually request a service. An animation ensues, taking over the screen and revealing “White privilege is real. White Squad is fiction.”

Brought to you as part of MTV’s Look Different campaign, White Squad is an (effective) effort to bring more awareness to prejudice in our day-to-day lives. This ad in particular is a satirical stab at white privilege, and whether you agree or disagree with the campaign and the commercial’s approach, this ad is sure to get people to pay attention at least until the end of the spot. As can be expected, Mashable points out in their review that responses to the ad via social media have varied widely.

What do you think about the new White Squad campaign from MTV? Let me know in the comment below or on Twitter – @HOOKDin. Also, be sure to subscribe to get the next Ad Spotlight delivered right to your inbox.

– A.J.

Weekly App Review #4: True Skate | HOOKD.in

Weekly App Review #4: True Skate

In last week’s app review, I mentioned how smartphones have primarily become time wasters killers. Many of the spare seconds we have are spent scrolling through Facebook, browsing Twitter, and of course, playing games. I personally am a gamer at heart, so to no surprise, most of my smartphone time killing comes in the form of games. Well, I’ve found a new game that has proven to be quite good at helping me kill time, and also happens to be pretty awesome – True Skate.

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Become a Search Engine Pro: Tips and Tricks for Mastering Google. | HOOKD.in

Become a Search Engine Pro: 6 Tips for Mastering Google

Have you ever spent hours trying to find the perfect source to cite in you paper, or find a statistic that supports a product you are trying to sell? Or maybe you stumbled across an article a while back on a particular site and now you need to find it again. These can be frustrating tasks when you’re using a search engine such as Google, but if you know exactly what to enter, you’ll quickly become a search engine pro.

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Ad Spotlight: Dove Men + Care Spot | HOOKD.in

Ad Spotlight #1: Dove Men + Care “#RealStrength”

Father’s Day may have come and gone, but the feels from Dove’s #RealStrength campaign is still in full effect. Starting by airing the first spot during the Super Bowl, the campaign focuses on how men can show their real strength in how they care – how they care for others, and an even larger focus on how they care for their kids.

The latest spot for the Men + Care #RealStrength campaign centers around the moment that men find out they are going to be a father for the first time. After spotlighting the emotion of these real men, the ad displays on-screen copy that states “Real strength means showing you care even from the very first moment.”

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5 Tips for Building a Better Brand | HOOKD.in

5 Tips on How To Build a Better Brand

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO, Amazon

What does it take to be the best in your industry? It takes time, a team, a vision, a good product, but maybe most importantly, it takes a brand. A solid brand gives your current and potential customers something to hold on to. Instead of just buying a product and being done with you, having a brand helps build relationships and foster loyalty among your audience. You can have a great product and team, but if you don’t have a great brand then you’re creating more work for yourself and potentially missing out on a deeper connection with your customer.

So, whether your about start on something new, or have been in existence for a while, here are 5 tips for building a better brand.

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New Google TV Spot - "Questions" | HOOKD.in

New Google TV Spot – “Questions”

Last night while indulging in the latest episode of my favorite NBC television series, The Blacklist, a new TV spot from Google aired and caught my eye. The one-minute spot circled around the idea of “A question is the most powerful force in the world.” Overtaking the TV screen, the commercial demonstrates in full animation the search possibilities of the Google App, highlighting such features as song identification, maps integration, audio feedback, speech translation and reminders.

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ASUSZenbook

The New ASUS Zenbook ux305: Bang for Your Buck.

With Apple’s new Macbook having been in the hands of some of the industry’s leading reviewers for a couple of weeks, and now that you’ve gotten to hear what they have to say, you may have come to the harsh realization that although thin, light and beautiful, it may not be right for you. Well, chin up, Sunny – You’ve got options. When it comes to laptops, there are plenty of fish in the sea so to speak, and the ASUS Zenbook ux305 is looking quite tasty.

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5 Tech Gift Ideas for Mom on Mother's Day | HOOKD.in

5 Tech Gift Ideas for Mom on Mother’s Day (2015)

Mom’s are great. I mean, just think about it. All the things they went through, and put up with when raising you. Snotty noses, dirty diapers, the crying, the screaming. The list goes on and on. With only (less than) a week left until Mother’s Day, it’s time to get serious about your shopping list. For all the years they spent devoted to raising a child ( a.k.a., you), there’s only one day a year dedicated to them – so you better make your gift a good one! If you’re having trouble coming up with ideas, check out the list below of tech gifts for Mom that she is sure to appreciate.

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What's Google Up To Now? What You Need to Know About Project Fi. | HOOKD.in

What’s Google Up To Now? All You Need to Know About Project Fi

Is it just me, or does it seem like Google always has something up their sleeve?

This week (April 22nd) a press release from Google announced “A new way to say hello” with Project Fi. What is Project Fi, you ask? Project Fi is a new “service plan” in which Google is combining the best of both worlds when it comes to WiFi and cellular data. Starting as an exclusive to Nexus 6 owners, Project Fi will allow users to seamlessly transition between WiFi and cellular data while on the go, no user interaction required.

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The Blacklist Returns: Who Shot Red? | HOOKD.in

The Blacklist Returns: Who Shot Red?

One of my favorite network television shows over the course of nearly 2 years now has been none other than NBC’s The Blacklist. Starring the witty James Spader as Raymond Reddington, Megan Boone as Elizabeth Keen, and Ryan Eggold as Tom Keen, The Blacklist has kept me hooked with a strong and mysterious storyline, suspensful action sequences and a budding relationship (platonic) between protagonist and antagonist.

Semi-spoilers to follow.

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