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Hey, thanks for stopping by! HOOKD.in is a site dedicated to technology and advertising, where you can find articles including news, reviews and how-tos. If you like staying informed about recent product releases, tech conferences, software and apps, as well as brands of all sizes and their marketing campaigns, stick around – you’re sure to find something here you’re in to!

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Ad Spotlight: Dove Men + Care Spot | HOOKD.in

Ad Spotlight #1: Dove Men + Care “#RealStrength”

Father’s Day may have come and gone, but the feels from Dove’s #RealStrength campaign is still in full effect. Starting by airing the first spot during the Super Bowl, the campaign focuses on how men can show their real strength in how they care – how they care for others, and an even larger focus on how they care for their kids.

The latest spot for the Men + Care #RealStrength campaign centers around the moment that men find out they are going to be a father for the first time. After spotlighting the emotion of these real men, the ad displays on-screen copy that states “Real strength means showing you care even from the very first moment.”

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New Google TV Spot - "Questions" | HOOKD.in

New Google TV Spot – “Questions”

Last night while indulging in the latest episode of my favorite NBC television series, The Blacklist, a new TV spot from Google aired and caught my eye. The one-minute spot circled around the idea of “A question is the most powerful force in the world.” Overtaking the TV screen, the commercial demonstrates in full animation the search possibilities of the Google App, highlighting such features as song identification, maps integration, audio feedback, speech translation and reminders.

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BP's PR Recovery Efforts Continue 5 Years Later

BP’s PR Efforts Press On 5 Years After Disaster

April 20th (4/20) is a celebratory day for a certain subset of the population (if you know what I mean,) but 5 years ago, April 20th became the mark of a much more devastating event in environmental history. At exactly 10:50 p.m. EST on April 20, 2010, disaster struck in the Gulf of Mexico when a BP deepwater oil rig exploded, killing 11 workers, and resulting in a staggering 87-day oil well gusher. Following the disaster, an immense and understandable backlash towards BP ensued from inhabitants of the states that the spill affected, as well as many across the country.

Now, 5 years later, BP’s quest for forgiveness continues in their latest PR and advertising spots. According to their site, BP has spent more than $28 Billion “to restore the Gulf economy and environment.” Additionally, BP suggests that its efforts were successful – “The Gulf Coast economy has rapidly rebounded, with numerous tourism records being broken every year since the spill. Extensive scientific data (…) show that the impact to the environment was of short duration and limited in geography…”

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New Disgustingly-Hilarious Ad From American Standard | HOOKD.in

Disgustingly-Hilarious American Standard Ad

I love advertising that does its job. Makes you aware of a need, addresses that need, and then offers up a solution to that need. Sometimes us humans come across a problem that isn’t so easy to talk about or admit, but American Standard‘s TV spot for their VorMax™ Flushing System tells you like it is – “No one likes to look at splatter”. Look, it happens to the best of us, and this new ad from American Standard makes it clear that they have a product that can help you out. Not only does this ad do its job, but it is hilarious! I promise you won’t be able to watch just once.

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Legacy Empowers Teens to Put an End to Smoking

Legacy – the agency who created the “Truth” anti-smoking ads targeted towards teens, has launched a new campaign with a slightly evolved tone. This new spot titled “Finishers” takes the previous “Truth” campaign messaging of rebellion, and transforms it into a sense of empowerment for Legacy’s target demographic of 15-21 year olds.

In an Adweek interview with the agency responsible for creating the ad, 72andSunny, Chief Creative Director, Glenn Cole revealed, “An insight we built this campaign around is that this up-and-coming generation is just craving to be agents of social change, and their biggest frustration is that they just don’t know how to do it.”

Legacy’s new spot, and overall campaign, provides that encouragement and guidance that this demo needs to make the social change that they desire.

What do you think of Legacy’s new campaign and the work that was done by 72andSunny? Leave a comment below or connect on Twitter – @HOOKDin


HOOKD.in New Esurance Commercial

Hasbrown, Selfie – Esurance Introduces Milton.

Meet Milton – the newest member to the misguided and misunderstanding cast of characters in Esurance’s ongoing national ad campaign.

Esurance continues their “Insurance for the Modern World” campaign with yet another stab at Geico, claiming that “fifteen minutes for a quote isn’t how it works anymore.” The new 30 spot airing on national t.v. introduces a new, friendly character named Milton. Milton, like Esurance’s past commercial characters, is portrayed as being a little behind the times when it comes to his understanding of technology, taking a selfie using the office photocopier, and mistaking ‘hashtag’ with ‘hashbrown’.

Who’s your favorite character from the ‘Insurance for the Modern World’ campaign?

Comment below, or connect on Twitter – @HOOKDin. Be sure to subscribe to get #HOOKD and stay up to date.

– A.J.



New Anti-Smoking T.V. Spots from The Center of Disease Control

With the extension of their “Tips From Former Smokers” campaign launching Monday, the Center of Disease Control (CDC) is back at it again attempting to persuade smokers to drop their unhealthy habit. According to the CDC, as a result of the “Tips From Former Smokers” campaign which launched in 2012:

  • An estimated 1.64 million Americans tried to quit smoking.
  • At least 100,000 smokers who tried to quit are expected to stay quit.
  • An estimated 6 million nonsmokers talked with friends and family about the dangers of smoking.
  • An estimated 4.7 million additional nonsmokers recommended quit services to their friends and family.

Check out the details on CDC’s site: http://www.cdc.gov/tobacco/campaign/tips/press/campaign-preview-2014.html

Subscribe and to get #HOOKD and stay up to date with more topics in advertising.

– A.J.