For almost a century, General Electric (GE) has been a client of BBDO, the “second largest global advertising network” and “most awarded advertising agency.” Now, I haven’t been around for a century, but if there’s been one company/agency pairing that has caught my eye recently, it’s GE and BBDO.
Let’s put it this way. GE and BBDO make magic together. The way they turn the image of a company that dwells in the midst of a sort of dull and under-appreciated industry, into this awe-inspiring, imaginative “being” for lack of a better word, is truly impressive to me. Recent t.v. spots such as Ideas are Scary and Childlike Imagination – both part of their “Imagination at Work” campaign – and others such as The Boy That Beeps, do such a good job conveying a message of inspiration and innovation that personally, it doesn’t matter what they do/make – I just want to work with them and be a part of something bigger.
I love these ads. End of story! Take a look below at the ads mentioned above.