HOOKD.in New Esurance Commercial

Hasbrown, Selfie – Esurance Introduces Milton.

Meet Milton – the newest member to the misguided and misunderstanding cast of characters in Esurance’s ongoing national ad campaign.

Esurance continues their “Insurance for the Modern World” campaign with yet another stab at Geico, claiming that “fifteen minutes for a quote isn’t how it works anymore.” The new 30 spot airing on national t.v. introduces a new, friendly character named Milton. Milton, like Esurance’s past commercial characters, is portrayed as being a little behind the times when it comes to his understanding of technology, taking a selfie using the office photocopier, and mistaking ‘hashtag’ with ‘hashbrown’.

Who’s your favorite character from the ‘Insurance for the Modern World’ campaign?

Comment below, or connect on Twitter – @HOOKDin. Be sure to subscribe to get #HOOKD and stay up to date.

– A.J.

 

 

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